Having an online presence has become crucial for authors wanting to build a strong brand with readers. For indie or self-published authors, having a website can provide many benefits and help establish your brand as an author. Here are some key reasons why a website is essential for indie authors.
Establish Your Author Brand
A website allows you to control your author brand and image. On your own site, you can showcase your books, bio, headshot, credentials, reviews, blog posts, events, and anything else that supports your brand as an author. This gives you an authoritative online presence and helps legitimize you as a professional writer.
Connect with Readers
Your website gives readers a destination to learn more about you and your books. Readers can subscribe to your email list, interact on social media, read your blog, and get to know you better. A website helps form lasting connections with readers that go beyond just buying your books. You can build a community that keeps coming back for your latest work.
Sell Books
Your website provides a place to sell both print and digital copies of your books. With online shopping carts and Buy Now buttons, readers can easily purchase your titles. Your website also gives you a space to promote your books through descriptions, excerpts, reviews and recommendations. This sales channel supplements other online venues like Amazon, which is an important step if you plan to move away from the all-powerful Amazon marketplace.
Share Updates
Through your website and blog, you can update readers on your latest book releases, events, news, interviews and more. This keeps you top of mind and gives fans a reason to return to your site. Your content shows readers you are active and working on new projects.
Establish Yourself as an Expert
By blogging on your website, you can establish your credibility and expertise on topics related to your book’s genre and subject matter. Your articles and insights demonstrate your knowledge and help build trust with readers. Position yourself as an authoritative voice that readers want to follow.
Promote Your Brand
Your website gives you total control over your image and brand as an author. You can design your site to match your book covers and enhance your author persona. Add a logo that matches the one you use on social media and your author page on sites like Amazon. Promote your brand consistently through your content, images, color schemes, banners, calls-to-action and more. Reinforce why readers should pay attention to you.
Building a Simple Author Website
With tools like WordPress and Wix, it’s not difficult these days to build a simple website. Take a look at the best free website builders recommended by the experts at Cybernews. Try one of these if you’re keen to get started.
In the current publishing landscape, it’s essential for indie authors to have an online platform to reach readers, sell books, and control their brand. A professional website lays the foundation for an author’s digital presence and marketing efforts. Investing in a quality website can elevate an indie author’s career and credibility. Your website establishes you as a serious player ready to build your readership and sell your work.
